EMT Practice Test

1. Question Content...

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Question1: What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?

Question2: Which Marketing Cloud Account Engagement asset would an administrator create to advertise an upcoming event's schedule without requesting information from those who visit?

Question3: How many times can one automation rule match an individual prospect?

Question4: A Marketing Manager wants to create a new prospect in Marketing Cloud Account Engagement.
What are three ways the Marketing Manager can create a new prospect?
Choose 3 answers

Question5: A Marketing Cloud Account Engagement form is placed onto a Marketing Cloud Account Engagement landing page to register prospects for an upcoming tradeshow. A Marketing Cloud Account Engagement administrator wants to know how many unique submissions they have so far.
Which report should they check to see the number of unique submissions for the form on the landing page?

Question6: A user wants to develop a lead qualification model based on implicit prospect interest and explicit information provided by prospects.
What feature Is needed for this model?

Question7: How many CRM How many CRM connectors can a Marketing Cloud Account Engagement instance have verified at one time?

Question8: What information can you find about your competitors in Marketing Cloud Account Engagement?

Question9: A Marketing Cloud Account Engagement administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record. The company's product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.
What is the recommended way to identify these prospects to export to .csv?

Question10: What are the key technical items required to set up during implementation?

Question11: A Marketing Cloud Account Engagement administrator wants to enable bot protection on their forms.
Which two Account Engagement form settings would accomplish this?
Choose 2 answers

Question12: A user wants to increase a prospect's score an additional five points every time a specific form is completed. The score increase should occur upon form submission.
What automation tool should be used to accomplish this?

Question13: A Marketing Manager wants to send out an email to a list of prospects that are assigned to several different sales raps. Some of these prospects are syncing with Leads In Salesforce, and some are syncing with Contacts. Each prospect should receive the email from their prospects assigned rep.
How should the Marketing Manager accomplish this?

Question14: You want to export a list of prospects, but you only need the default fields. What can you use?

Question15: What is true about building landing pages in Salesforce using the enhanced landing page experience?

Question16: Which two Facebook accounts can be posted to using the Marketing Cloud Account Engagement Facebook connector? (Choose two answers.)

Question17: A custom redirect has a completion action to add a tag of "clicked" to all prospects that click it. An unknown visitor clicks on the link and then fills out the form as Bob. A prospect also clicks on the link and fills out a form as Kate.
Which three things will affect the prospect records based on these activities? (Choose three answers.)

Question18: An administrator includes a link to a file on a web page that the company does NOT own on the company website.
What is the best way to be able to track the number of visitors who access this file?

Question19: Which of the following can "unmatched" prospects?

Question20: Where on a prospect record would you look to see if a prospect had registered for a webinar?

Question21: What form handler setting allows prospects to receive multiple autoresponders from form hour period?

Question22: New prospects match a dynamic lists rule criteri
a. This dynamic list is used as a recipient list on an engagement studio program.
What will happen to the new prospects if the program is currently running and the prospects have not run through the engagement studio program before?

Question23: What causes a sync from Salesforce to Marketing Cloud Account Engagement?

Question24: A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Marketing Cloud Account Engagement hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.

Question25: You want to track prospects that click on a banner ad. What do you use?

Question26: What type of Information do rule step types look for in engagement studio programs?

Question27: What is one way a sales rep can convert a visitor to a prospect?

Question28: In Salesforce, Contacts are deleted if an Opportunity hasn't been closed in 180 days. As a result, the corresponding prospects are marked as[[crm_deleted]] in Marketing Cloud Account Engagement. If the Request a Demo form is completed after that 180 day period, the prospect should be recreated as a Lead.
What automation tool should be used to solve this need?

Question29: An administrator wants to create a dynamic list of all prospects who have accessed a certain file have a specific value, but there are more prospects than anticipated in the preview.
What could be happening?

Question30: How can a prospect's score be changed?

Question31: A prospect with a Marketing Cloud Account Engagement score over 100 can view and opt out of a list on the Marketing Cloud Account Engagement Email Preference Center. The following month, the prospect's score falls below 100, so they are removed from the list and can no longer view that list on the Email Preference Center.
Which two characteristics must be true of that list?
Choose 2 answers

Question32: What is an ideal Click-Through Rate (CTR)?

Question33: How can you delete a prospect?

Question34: LenoxSoft wants the "State" field to appear in real-time whenever a prospect selects "United States" for the "Country" field when completing their Marketing Cloud Account Engagement form.
Which form feature should be utilized?

Question35: In an engagement studio program, business hours are enabled for Monday-Friday from 10am-4pm. A prospect enters a Send Ema step at 4:30pm on Friday.
When would the program send the email to the prospect?

Question36: A visitor clicks on a custom redirect with an action of adding a tag. The visitor them fills out a form and becomes a prospect. The form has a completion action to add the prospect to a list.
Which three things will happen to the prospect? (Choose three answers.)

Question37: Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?

Question38: What does Marketing Cloud Account Engagement use to track HTML email opens?

Question39: Which three options are available when working on a list email, but are NOT available when working on a Marketing Cloud Account Engagement email template?
Choose 3 answers

Question40: LenoxSoft has multiple forms containing a "Comments" field on their website. The administrator would like for this field to be visible and empty every time a prospect returns to one of their forms.
Which two form field options should be enabled? Choose 2 answers

Question41: What type of fields are not supported by the Marketing Cloud Account Engagement sync?

Question42: The first step in an engagement program is a Send Email action. All 100 emails were sent last Monday when the program started.
Today, a user looked at the Engagement Program Report and filtered the program to show a date range of Tuesday through Friday of last week.
What number would display on the Report Card for the email send statistic?

Question43: How can a visitor convert to a prospect?

Question44: Which three triggers could be used to define a prospects path in an engagement studio program?
Choose 3 answers

Question45: Completion Actions are retroactive.

Question46: How can you set a prospect's first touch campaign?

Question47: LenoxSoft wants to use their product interest field on a demo request form. They would like to display the phrase "which product most interests you?
" for their product interest field.
Which field component should they modify?

Question48: Users can be imported into Marketing Cloud Account Engagement

Question49: A client wants to submit data to Marketing Cloud Account Engagement as well as their own database. What do you recommend they use?

Question50: What report allows you to see how successful or active a form has been on your site?

Question51: Which two Salesforce features allow a view of a prospect's Marketing Cloud Account Engagement landing page submission activity on the syncing contact?
Choose 2 answers

Question52: Which list email report metric represents the total number of emails minus hard and soft bounces?

Question53: On which two types of domains does Marketing Cloud Account Engagement set cookies? (Choose two answers.)

Question54: What is the main difference between automation rules and segmentation rules?

Question55: Which Salesforce field type is unsupported for syncing with Marketing Cloud Account Engagement?

Question56: A user needs to change which email template is used in a running engagement program.
What is the first step the user must take In order to make this change?

Question57: Which two capabilities are true for completion actions? Choose 2 answers

Question58: A designer wants to apply LenoxSoft's styling to assets in Marketing Cloud Account Engagement. Which two assets can they control CSS styling for In Marketing Cloud Account Engagement?
Choose 2 answers

Question59: LenoxSoft needs their form to post directly to a third-party platform as well as Marketing Cloud Account Engagement upon submission.
Which Marketing Cloud Account Engagement tool should they use?

Question60: What triggers a prospect record to sync from Marketing Cloud Account Engagement to the CRM? Choose 2 answers

Question61: When are visitors converted to prospects?

Question62: A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted.
If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?

Question63: An engagement studio action step is scheduled to send an email on March 20th.
What should happen to the prospects who reach this step after that scheduled day?

Question64: A marketing manager sent an email template last week to their "Hot Prospects" list, which is populated dynamically based on the prospects' scores. They want to send the same email template again this week to the same list, but make sure that the prospects that received it last week do not get it again.
How should they accomplish this?

Question65: An Administrator wants to have a thank you email sent after the form on the "Request a Demo" landing page is submitted.
Where can this be configured to ensure that every time the landing page is completed, the email is sent?

Question66: What are the limitations of connecting Marketing Cloud Account Engagement to a Salesforce Sandbox account?

Question67: How can you preview/test matches for automation rules before you run them?

Question68: Arrange these events in sequence:
A . The visitor is now a prospect.
B . A visitor submits a conversion form
C . A cookie is applied
D . The prospect's activity history is available to view in Marketing Cloud Account Engagement E . Visitors access your company website

Question69: A marketing user would like to send out a new whitepaper to their prospects and track who opens the PDF.
What Is the recommended way to accomplish this?

Question70: What is the process to add a prospect who visits a pricing page to a list?

Question71: Which two list types could be used as a recipient list on a list email send? Choose 2 answers

Question72: A user creates a copy of Email Template A, makes changes and saves as Email Template B. They send a list email using Email Template B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.
Why would this occur?

Question73: LenoxSofts marketing manager wants to keep email branding consistent. They want Marketing Cloud Account Engagement users to be able to select this email content when building out engagement studio programs, one-to-one emails, and autoresponders.
How could this goal be achieved?

Question74: What do spam complaints refer to in an email report?

Question75: A client submits their Marketing Cloud Account Engagement form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What explanation do you give as to why the actions did not occur?

Question76: What would occur if a single prospect is not both the recipient list and the suppression list for a list email?

Question77: Which three activities would make a prospect active?
Choose 3 answers

Question78: What HML merge field should be included in an email to allow prospects to manage their email preferences?

Question79: What would a hard bounce refer to on an email sending report?

Question80: A marketer performs the following actions:
* Creates a list and adds three prospects
* Deletes one of the three prospects to the Recycle Bin
* Deletes the list
What would happen as a result of these actions?

Question81: What Information does the tooltip above each step on the engagement studio program report provide?

Question82: LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today.
What combination of automation tools should LenoxSoft use to achieve this?
Choose one answer

Question83: How long does it take a drip program to start after unpausing it?

Question84: A marketing user wants to send out an email to a list of prospects on behalf of their assigned sales users. Any prospect replies should be directed to [email protected] so their team of business development reps can field questions and schedule follow up demos.
How should this be accomplished?

Question85: What will undelete a prospect?

Question86: What is a behavior of conditional completion actions?

Question87: LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.
Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?
Choose one answer

Question88: By default (using business accounts) Marketing Cloud Account Engagement creates new records as:

Question89: What must you do in Salesforce to map a Marketing Cloud Account Engagement prospect custom field to a Salesforce field? Choose 2 answers

Question90: Where on a prospect record should an administrator look to help determine the reason a prospect is unmailable?

Question91: Administrators can reset passwords for users

Question92: Arrange the steps to Access a Prospect Record:
A . Select Prospect
B . Mouseover Prospects
C . Click Prospect List

Question93: What is the limit of social posting connectors you can create in your Marketing Cloud Account Engagement account?

Question94: How often does Marketing Cloud Account Engagement sync with Salesforce?

Question95: Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?

Question96: A user is experiencing errors when trying to save their email.
What three items should they check for in order to successfully save their email draft? Choose 3 answers

Question97: LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.
What three data points can be found in the prospect's Audits tab to help determine what updates were made?
Choose 3 answers

Question98: When would a completion action on a custom redirect be triggered?

Question99: A marketing user wants to send an email template to a prospect list, but the specific email template Isn't available to choose when sanding a new list email.
How should the user resolve this Issue?

Question100: What list email or email template report deliverability metric could indicate an unverified sending domain?

Question101: A mailable prospect is on the recipient list for a list email send. When viewing the prospect's activities, the marketing manager realizes the email was not sent to the prospect.
Where should they start to see why the email was not sent to the prospect?

Question102: The Marketing Cloud Account Engagement prospect audit capabilities can list all the data that was obtained by Marketing Cloud Account Engagement and how the data changes as the prospect interact with your emails, website, and CRM sync.

Question103: LenoxSoft wants to understand how many different prospects registered for their most recent webinar. Which Marketing Cloud Account Engagement form report metric should be reviewed?

Question104: LenoxSoft enabled the "Always Display Form After Submission" setting on their Marketing Cloud Account Engagement form.
What would be the expected behavior if a prospect refreshes the page after initially submitting the form?

Question105: What could cause standard sync actions from occurring?

Question106: You want your Sales team to be able to send one-to-one emails in Marketing Cloud Account Engagement and no list emails. How can you do this?

Question107: What is needed for a page action to trigger for a prospect visiting a high value web page?

Question108: Which three actions can be taken in an engagement studio program?
Choose 3 answers

Question109: LenoxSoft has a Marketing Cloud Account Engagement form titled ''Request a Demo" on their external website.
Which Marketing Cloud Account Engagement report should they use to see how many views their form has received?

Question110: Which Marketing Cloud Account Engagement function should be used to track prospect engagement on a banner ad on a third-party site?

Question111: The VP of Marketing wants to see all automation rules and engagement studio programs that a prospect has been a member of. Where should the VP of Marketing look to find this information?

Question112: How should a user understand how many prospects are currently waiting on a step in an engagement program?

Question113: A Marketing Cloud Account Engagement administrator has pre-existing HTML that they want to use to build their landing page in Marketing Cloud Account Engagement. Which asset should be applied during the creation of the Marketing Cloud Account Engagement landing page to accomplish that goal?

Question114: In which two ways does a Marketing Cloud Account Engagement prospect sync with a Salesforce Lead or Contact record?
Choose 2 answers

Question115: A user edits a running and non-repeating engagement studio program by pausing it and adding a new Send Email step at the beginning of the program.
Which prospects will process through the new step once the program is started again?

Question116: You can set up Marketing Cloud Account Engagement yourself to sync with Person Accounts.

Question117: Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)

Question118: A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.

Question119: Which scenario would convert an anonymous visitor into an identified prospect?

Question120: An administrator includes a link to a file on a web page that the company does not own on the company website.
How should they track the number of visitors who access this file?

Question121: Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.

Question122: A marketer conducts an A/B test list send email. When viewing the report., they find that the winning version shows the percentage by which it out-performed the other version as 0%.
What can the marketer share with their stakeholders about the performance of the A/B test?

Question123: Which Salesforce custom fields will sync with Marketing Cloud Account Engagement?

Question124: What is the difference between an email template and an email content record in the enhance email experience?